Showing posts with label TASTE THE EAST. Show all posts
Showing posts with label TASTE THE EAST. Show all posts

Thursday, 15 July 2010

TASTE THE EAST LONDON FESTIVAL 2010

On Friday the 9th of July 2010 and the following day-Saturday the 10th- TASTE THE EAST LONDON FESTIVAL 2010 took place at Potters Fields Park in London with the dramatic back drop of Tower Bridge'

Both days were gloriously sunny with temperatures reaching 30 degrees. Countless numbers of people, including tourists, promenaded and enjoyed the sunshine.

Numerous restaurants were represented at this Festival selling an assortment of delicious Korean and Japanese food and drinks-with of course, free tasting.

The various dishes included Korean pancakes (made with spring onions and seafood), Bulgogi (beef), noodles (with assorted sliced vegetables), chicken with onion and peppers on skewers, fried pork, fried chicken and curries with rice. Each restaurant contributing to the different tastes, smells and textures of the meals.

Japanese ice creams in different flavours (in tubs to be eaten with a spoon, a round shape(more solid to be picked up with one's fingers) and Green Tea lattes proved popular.

Other organisations (JNTO, JETRO, FINNAIR, Korea Tourism Organization, LE CORDON BLEU, Japan Foundation, Embassy of Japan in the UK, Eco Party Mearry, Institute of Traditional Korean Food, Atsuko’s Kitchen, Mizkan, Kikkoman, The Hanin Herald, Hollym Publication, A concept, Perfect Employment, The East Business Newspaper and Food Magazine) were present, including Maum Medication which offered fresh fruit salads and meditative advice.

Not only was there food to purchase but there were three separate cookery demonstrations on both days which attracted appreciative audiences.

(Click here to watch the YTN Report)

Different cooking methods for thick juicy steaks, fillets of pork, salmon, and chicken were transformed into mouthwatering dishes by two Japanese ladies (Atsuko, Utako Tanner) on both these days.

The third chef was Korean (Hokeon Kwak who had trained at LE CORDON BLEU in London) and displayed his skills , also on both the days, with dishes of beef and tofu.

Audiences on the Friday and Saturday were shown how to prepare remarkable meals and had the added pleasure of tasting them. To say their comments were favourable would be an understatement.

Unique hand crafted jewellery and accessories, together with an array of books and literature about Korea and Japan were available.

The entertainment provided highlighted vividly the range of artistic and Martial Arts talents on display.

A rather sombre display of Japanese Martial Arts were conducted in almost complete silence with members using their swords in menacing and stylised movements,

In contrast, was the "Wearing of the Kimono" demonstration assisted by a volunteer.

Four traditional Japanese dances were performed by dancers of varying ages, showing the skill required for the intricate movements, in perfect interpretation of the music.

The playing of different instruments showed the dexterity and musicality of the respective performers.

A "Daegum" or Korean flute was played hauntingly.

A "Kayagum"-a long stringed Korean instrument, placed horizontely on a stand was plucked skillfully (both modern and traditional tunes) by a musician in her Korean dress (Hanbok). She was joined by a guitarist for two pieces-including one of his own compositions.

A Japanese guitarist then played pieces at various tempos-his fingers seeming to fly over the strings during the fastest choice.

The highlight of the musical demonstrations over the two days of the Festival was on Saturday the 10th when remarkable explosive Japanese drumming skills and accompanying dancing combined.

A third impromptu performance by the drummers was added to the two scheduled ones due to the audience's encore request.

Good Summer weather, appreciative audiences, skillful performers and good food all contributed to the success of the TASTE THE EAST LONDON FESTIVAL 2010.


Sunday, 16 May 2010

Taste The East (London Festival 2010)


Date: 09/07/2010 ~ 10/07/2010
Venue: Potters Fields Park, 3 Gainsford Street, London SE1 2NE
Contact: English or Korean -
info@theeast.org / Chinese or Japanese - event@perfect.eu.com
Organisers: A Concept Advertising & Communication, Perfect Employment, The East Business Newspaper and The East Food Magazine

“Taste The East” is part of the annual Eastern festival which is a series of high quality events with an Asian theme held each year in London. With over 50,000 people expected over the two days of “Taste The East”, it is an ideal opportunity for promoting and selling your products and services.
The “Taste The East” team will ensure participation from as many countries across Eastern Asia as possible to give the visitors the best experience.

“Taste The East” offers exhibitors many benefits including:

• A unique festival with high quality entertainment
• International, national and local reach to millions of people
• A professional portfolio of the event
• An opportunity to create your own brand experience within the event
• Opportunities for exclusive category rights
• A superb PR platform to get your message across
• Access to a prime target audience
• Cost effective marketing platform for sales across many sectors and nationalities
• Opportunities for competitions and promotions through the festival
• Opportunity to promote your culture with sponsored performances


Main Theme

Cookery demonstration
A collection of the best Asian chefs in London demonstrating how to prepare exciting dishes

Wine matching
Experts from the industry matching wines with East Asian cuisine

Food court
There will be restaurants selling an East Asian range of irresistible menus for visitors to sample

Exhibition
A wide range of exhibitors displaying food products, cookery books, cooking utensils, travel information, stunning artefacts from East Asia, fashion, jewellery and more…..

Cultural programmes
A perfect opportunity to showcase the best of your country through cultural performances

About Potters Fields Park
Potters Fields Park lies at the very heart of London on the southern side of the Thames. It has sweeping views of the river and iconic sights of Tower Bridge, the Tower of London, the ‘Gherkin’, the glass dome of City Hall and HMS Belfast. The grassy mounds and riverside walks of Potters Fields Park are also one of the few remaining green open spaces along the riverside.
Extensively landscaped in 2007 the park you see today has been transformed into a beautiful world class facility which hundreds of people pass through and enjoy on a daily basis. Landscape architects Gross Max created a place for public events and private contemplation; a park which reflects upon its distinctive local history and provides a safe, clean and restful space within the bustle of the city.

*Photographs & Videos were taken at Taste of Asia 2009 at Potters Fields Park

The East News