Sunday, 16 August 2009

Sony set to take Design in Europe to the Next Level

Marking the beginning of a new era in Sony Design, Sony announced the appointment of Takuya ‘Tak’ Kawagoi as the new director of Sony Design Centre Europe (DCE). Taking up the position from the Sony Creative Centre in Tokyo, Tak brings a wealth of design expertise to DCE where he will take the reins and undertake a pivotal role in directing the hotbed of young and highly creative talent in the DCE team and infuse his vision for a new approach to Sony Design in Europe.

An instrumental figure in Sony Design since joining in 1991, Tak’s design excellence is displayed by the global adoption of his iconic Sony Ericsson logo. He will continue to impart his design prowess through leading DCE, based in London, into a new stage of Sony’s design story, working on exciting projects that will take Sony Design in Europe to the next level.

Speaking of his new position, Tak commented, “It is an honour to lead the European Design Centre into what is set to be a new era for Sony Design. We have a rich design heritage at Sony including strong branding and product designs. At DCE we will strive to build on this heritage and deliver strong and creative results for our customers to enjoy the beauty of both our technology and our aesthetic design.”

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