Friday 15 January 2010

Treasure the memories with new Handycam® range from Sony

The colourful, stylish Handycam® line-up for Spring 2010 is packed with advanced optical technologies and fun-to-use features that help you capture a lifetime of precious moments.
This season there’s a choice of ten light, compact new Handycam® models that shoot on memory card and internal flash memory for fuss-free sharing of your favourite memories. They’re joined by five feature-packed HDD models, offering extra-long recording times to store even more special moments.
The new range of Handycam® camcorders blends unique optical and technological innovation by Sony for best-ever image quality, whether you’re capturing HD video or vibrantly detailed still photos.
Premium HD Flash Memory and HDD models (CX550V, XR550V, CX350V, XR350V, CX305) feature a high quality Sony G Lens™, with enhanced wide angle capability that captures approximately 2x larger shooting area compared with previous Handycam® camcorders. Now it’s far easier to make sure nobody’s left out of the picture at parties, birthdays and other special occasions. Wide angle performance of CX550V/XR550V models is a class-leading 29.8mm for video and 26.3mm for still images (35mm equivalent) in an even smaller body than their predecessors.
Want to fit even more into the frame?
Light, compact and easy to carry, the optional Wide Conversion Lens (VCL-HGA07B) gives you an even wider view for up to 22.4mm, from expansive landscapes to tight group shots.
When you’re shooting handheld, mid-range to flagship HD Handycam® models are now more effective than ever at cutting the effects of camera shake. New Optical SteadyShot Active Mode teams optical and electronic stabilisation systems, delivering best-ever ‘3-way’ anti-shake performance from wide to telephoto end. Images are now up to 10x steadier at wide end of zoom settings. At telephoto zoom settings, you’ll still enjoy up to 2x improved anti-shake performance for clearer, more stable results.
Thanks to an improved electrical image stabilisation system, entry HD models also benefit from SteadyShot Active Mode for up to 10x shake reduction (at wide end of zoom setting) compared with standard SteadyShot.
Developed by Sony, the acclaimed Exmor R™ CMOS Sensor with 2x increase in sensitivity is now available in all HD Handycam® models, as well as the Standard Definition range-topping DCR‑SX73. An innovative ‘back-illuminated’ design ensures that more light reaches photosensitive areas of the device without being obscured by connecting wires within the sensor. This boosts sensitivity compared with sensors that use a conventional ‘front-illuminated’ structure.

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