LG Electronics (LG), a global leader and technology innovator in mobile communications, has organized a series of spectacular events in Barcelona to coincide with the launch of its new social media-friendly LG Mini handset. This small but mighty communication hub is designed to keep people in touch with their online friends while on the go without having to lug around a heavy computer or complicated mobile phone. During the Mobile World Congress, to be held in Catalonia’s capital city from February 15th to 18th, LG will reach out beyond the borders of the fair itself to promote its newest, smallest and slimmest 3.2-inch touchscreen handset, LG Mini, which will be available in Europe starting in March, followed by other markets.
LG Mini Castells On the first day of the Mobile World Congress, LG will take the tiny LG Mini to incredible heights atop a human castle (Castell in Catalan) near the city’s center. A group of well dressed businesspeople will transform into a troop of acrobatic performers who assemble themselves into a castell – traditionally built during festivals in the Catalan region – on the Fira de Barcelona fairground.
This castell will begin as a small group and expand in size and strength, mirroring how social networks grow. Topping the castell will be a small boy holding the LG Mini and capturing the whole scene on the handset’s video camera to be shared on LG’s blogs and social network pages. “The Catalonian castell represents connectivity, one of the key attributes of the small but powerful LG Mini,” said Pablo Vidal, Chief Marketing Officer of LG Spain. “This phone is a pocket-size communication hub designed for people who want to communicate faster and have easier access to the internet and social networks wherever they are, even atop a human castle.” LG will organize other castells throughout the city during the Mobile World Congress. These will be announced in advance on LG’s blog at www.lgblog.es and on LG’s social network pages.
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