Asiana’s Korean Cuisine Goes Global

Asiana Airlines (CEO: Young-Doo Yoon) in alliance with Korea Tourism Organization(KNTO) Germany, will be hosting a Korean Cuisine Culture event in Frankfurt’s famous (KochWerk) restaurant.

This event is held to show the superiority of the Korean Cuisine culture, understand the origins of the country Korea, and to revitalize Korea tourism. The event was jointly hosted by Asiana Airlines and Korea Tourism Organization (KNTO) Germany. Local travel agencies and people working in the tourism sector were invited.

Asiana Airlines has sent 2 Korean Cuisine specialist cooks to Germany in order provide a lecture of the variety of Korean Cuisines, the ingredients, and the method of cooking. Along with the lecture the specialist cooks will be introducing the Korean cuisine culture.

Asiana Airlines has introduced and developed many traditional Korean cuisines to fit the environment of the cabin. Korean Royal Table D'hote, Braised Beef Short Rib in Sweet Pumpkin, Nutritious Korean Cuisine, 'Ssam-Bab', Pyongyang On-Ban, Rice Cake Dumpling Soup, Korean Royal Cuisine 'Seolleong-Tang', Korean Ginseng Chicken Soup ‘Samgaetang’, Steamed Korean Ginseng Chicken ‘SamgaeJim’, and the newly introduced to our travel class menu from the 1st of September, Acorn-starch jelly with rice are showing popularity.


Meanwhile the company announced that it will be hosting a friendliness service consulting program to 600 people from the 24th of September working in the Korean Restaurant business stating from Tokyo/Japan, Beijing/China, and LA/ U.S.

The service consulting program has been selected as part of the ‘Korean Ministry for Food, Agriculture, Forestry and Fisheries’ to promote and develop the Korean cuisine into a global level. Asiana’s service consulting program was selected to enhance the image of Korean Cuisine and restaurants located around the world.

Asiana Airlines, being one of the five ‘5 Star Airline Companies’ of the world and ATW’s ‘2009 Airline of the year,’ highly anticipates that with Asiana’s servicing knowledge and the superiority of the Korean Cuisine, the Korean Cuisine culture will spread internationally.

Asiana plans to play a vital role in the government’s promotion strategy to globalize Korean cuisine along with promoting the ‘2010~2012 Visit Korea Year.’ To fulfill this role, Asiana will be sending the Cabin Crew Training Team’s Service Consulting Part’s top notch Service Instructors(Asiana Service Way) to abroad to teach the local restaurants the top end of international servicing. The service education course will be divided into the management and employee group in which the needs of servicing will be taught upon their respected level. Especially, Asiana will be providing the experience, impressions and thoughts of flight attendants whom frequently visit the Korean restaurants while staying abroad. This procedure is highly anticipated to strengthen the competitiveness of the Korean restaurants abroad.

Asiana’s Cabin Crew Training Team’s General Manager “Kyung-Sik, Lee” commented “We will satisfy our government’s anticipation and globalize the superiority of Korean Cuisine by handing down Asiana’s distinguished servicing knowledge.”

Asiana Airlines has developed many traditional Korean cuisines to fit the environment of the cabin. Traditional cuisines like the Korean Royal Table D'hote, and Nutritious Korean Cuisine, 'Ssam-Bab', gave Asiana Airlines the “Mercury award” so called the “Oscar” award for cabin services for many years. Also other traditional Korean cusine’s like "Mixing and Harmonizing" A Famous Korean Cuisine 'Bi-Bim-Bab', Korean Ginseng Chicken Soup ‘Samgaetang’, Steamed Korean Ginseng Chicken ‘SamgaeJim’, Braised Beef Short Rib in Sweet Pumpkin, Pyongyang On-Ban, Rice Cake Dumpling Soup, Korean Royal Cuisine 'Seolleong-Tang', Acorn-starch jelly with rice are highly praised. Asiana Airlines has been aiding in globalizing the Korean cuisine and will continue to develop and service new kinds of traditional Korean cuisine inside our cabins.