Taste of Asia (Exhibition)

Date: Friday 29 May to Sunday

Venue: Potters Field, SE1

Britain’s love affair with Asian cuisine continues at Taste of AsiaCelebrity chef Ross Burden again hosts the Rangemaster cookery theatre with chefs demonstrating how to cook amazing Asian dishes. Cherie Blair will open the show and cook on stage with Anjum Anand (BBC’s Indian Food Made Easy) There are cultural performances on stage with an excellent range of companies exhibiting throughout the show Visitors will get the chance to learn from the chefs’ demonstrations how to make great Asian cuisine including what ingredients and spices are best, what are the ideal utensils to use, what wines / drinks match different dishes.

There will be ongoing performances from dance and cultural acts showcasing the best of Asian culture over the three days. These will give visitors a real feel for Asia and encourage them to make Asia their next overseas holiday destination. There will be exhibitors from the food & drink companies, travel and cultural products as well as tourism boards. Exhibitors can choose from their own individual marquee or within a country zone. They can also be within a market-style environment.For the last three years the Celebrasian festival has received significant media coverage to millions of people. Asian Woman and B4U will continue their partnership in 2009 with increased coverage alongside. Other partners include Taste of Asia magazine, Food and Travel magazine and Taste London.

Over a quarter of a million flyers will be circulated as part of the marketing campaign which will include promotions in local, national and international media such as the London Paper, UK Asia Times and Sing Tao Daily. The organisors of Taste of Asia are keen to ensure that the event also gives back to the community and we are delighted to announce that the Child in Need Institute (CINI) will be our chosen partners for 2009. CINI works to break down the cycle of poverty, malnutrition and ill health and provides basic educational services to some of India’s poorest communities. Its vision is of an India where children are able to reach their full potential, regardless of their gender, caste, class or ethnicity. A key target for CINI is to support mothers in the last six months of their pregnancy and their children’s first two years., empowering them to give their child the best possible start in life.