World renowned pianist Lang Lang to celebrate Sony's 3D initiatives as its global brand ambassador

World renowned pianist Lang Lang unveiled a glimpse of his new 3D production “Lang Lang –The Third Dimension” at today's Sony Europe IFA Press Conference. In the spirit of Sony’s 3D leadership, the entire press conference was produced in 3D, and Lang Lang’s live performance – also filmed and projected in 3D – took classical music to a new dimension.
“Lang Lang – The Third Dimension” features music clips by Beethoven, Prokofiev, Albeniz and Chopin, and was filmed in multiple angles with using Sony’s leading 3D technology, which was also used for the production of the Academy Award winning blockbuster “Avatar”. The 3D film will be made available on the new “Lang Lang live in Vienna” Blu-Ray Disc, slated for international launch on September 25th. Being one of 2010's most keenly anticipated releases, this recital is also available in standard CD and DVD formats.
Commenting on his debut in 3D, Lang Lang said, "I am totally excited to be at the forefront of introducing 3D technology to consumers’ living-rooms worldwide. This technical innovation opens up a new dimension to all music lovers. With musical performances captured in 3D, the musical experience becomes even more intense and emotional. I am very happy to have a strong partner in Sony who shares my vision."
"Lang Lang is a driving force in bringing classical music to a much larger audience than we have today. His keen personal interest in the most recent technological innovations in consumer electronics and entertainment, in tandem with his global audience, make him the perfect Brand Ambassador for Sony worldwide”, said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.
Lang Lang recently signed an exclusive long-term recording contract with Sony Classical, and he is also Sony’s global Brand Ambassador for Sony Corporation. Through the unique synergies of its music, entertainment and electronics divisions, Sony is committed to marry the highest artistic standards with the optimum visual definition and sound quality of its industry leading technology. “Lang Lang – The Third Dimension” is the first of manycollaborations between this adventurous young musician and his constantly innovating partner.