Honda Launches All-New Wave 110i with PGM-FI

Honda has highlighted its two decades of leadership in the Thai motorcycle market by launching the Wave 110i, a family motorcycle that offers the greatest consumer benefits.

The Wave 110i is a trendy new vehicle in the “Modern Cub” style, designed under the “Precious Commuter” concept. It features cutting-edge PGM-FI technology, which creates a new standard for the family category. To connect with its target consumers, Honda has chosen Dan-Worrawech Danuwong, a famous singer-artist, as presenter for the Wave 110i, which comes in three different models and eight different color schemes. It will be sold from 15 January onwards at a starting price of 34,000 baht. Honda is targeting sales of 400,000 units per year for the Wave 110i.

According to Zenjiro Sakurai, President of A.P. Honda Co., Ltd., “The 2008 motorcycle market saw a total registration of 1,703,000 units, a 6.5% increase compared to the previous year. Honda accounted for 1,151,000 units of the total motorcycle registrations, which represents a 67.5% market share. Honda is clearly the market leader and we have successfully maintained this leadership for 20 consecutive years. Honda also has high growth potential for the family motorbike segment, with a total registration of 777,000 units, or 90% market share."

“In 2009, consumers are expected to be more discerning when they make major purchases, ensuring they get the greatest benefits. With its unique values of trust, economy and utility, the innovative Honda Wave 110i is expected to meet consumer demands. Today is a great opportunity for Honda to highlight its strength in family motorcycles. The Honda Wave 110i sets a new standard for family motorbikes and was upgraded to greater realize its potential in today’s highly competitive market.”

The “Wave 110i” was developed from the “Cub” series that has consistently received a tremendous welcome since its launch 10 years ago. To date, recorded sales of motorcycles in the “Cub” series total 7.4 million units. The latest model focuses on a modern image, engine efficiency and a high-tech fuel injection system that yields greater performance, fuel savings, and cleaner exhaust emissions.

Adopting the Athletic Form blending into curved design the Wave 110i reflects the strength and agility of a great athlete, enhancing ride enjoyment. The front part of the Wave 110i is outstanding with an eye-catching Multi-Reflector Headlight and turn signals featuring a special orange colored Crystal Eye Line making it more striking and noticeable from a long distance.The 3 dimension Renew Athletics Shield is designed to match with the front pediment while the inner shield is nicely fused with the front console protecting motorcyclists from water and wind under all conditions.